SALIO: The Next-Generation Sales and Distribution Software
Route-to-Market & Distribution Management System
Manage primary sales, secondary sales, distributor operations, field sales execution, retail visibility and demand generation on a single platform.
Powered by ezGuider AI: Next-gen AI Distribution Management Suite
One Platform · Six Integrated Solutions
Route-to-Market & Distribution Management Platform
Manage primary sales, secondary sales, distributor operations, field sales execution, retail visibility and demand generation on a single platform.
DISTRIBUTION CHANNEL REALITY
Most organizations can't see across their distribution network
Fragmented sales data hides secondary sales and retail execution—forcing brands to rely on stale reports instead of a unified Order to Cash Software process.
No Distributor Visibility
Lack of real-time insight into distributor inventory and performance.
Secondary Sales Blind Spots
Inability to track actual product sales from distributors to retailers.
Retail Stock-Outs
Products running out on store shelves, causing lost retail revenue.
Low Field Productivity
Field reps wasting time on manual & redundant tasks instead of selling.
Delayed Collections
Slow payment recovery from channel partners, dragging down cash flow.
Poor Demand Forecasting
Inaccurate sales predictions leading to inventory imbalances and supply friction.
Beyond the Traditional DMS
Total Control Over Your Route-to-Market
SALIO is a next-generation Sales and Distribution Software designed to bring a manufacturer's entire route-to-market network onto a single platform. By replacing disconnected distributor systems, spreadsheets, and manual field apps, SALIO unifies distribution management, sales force automation, retail execution, order-to-cash, and trade promotion workflows. Doubling as an AI Sales Intelligence Platform driven by ezGuider AI, SALIO provides end-to-end channel visibility—giving brands real-time control from primary warehouse dispatch down to retail shelves.
- Distribution Management
- Sales Force Automation
- Trade Promotion
- Secondary Sales
- Retail Execution
- Order-to-Cash
- Beat / Route Planning
- Last-Mile Distribution
BEYOND OPERATIONS
SALIO drives Revenue Growth
Operational efficiency is the means—revenue is the outcome. SALIO is FMCG Distribution Software built to grow the top line by widening reach, keeping products on shelf, and protecting margin.
Distributor Management System
DMS
Real-time visibility and control over the distributor network.
Last-mile Retailer App
Distributor Portal
Empower your distribution network with a self-service app.
Trade Promotion Management
TPM
Plan, execute, and settle targeted channel trade schemes.
Sales Force Automation
SFA
Empower field teams with smart routing, automated order booking, and real-time visibility.
Capture Outlet Operations
Retail Execution
Ensure perfect product availability, optimize shelf placement, and track promotional compliance.
Executive Overview
Analytics & Reporting
Custom & scheduled dashboards across the whole network.
BEYOND OPERATIONS
SALIO drives Revenue Growth
Operational efficiency is the means—revenue is the outcome. SALIO is FMCG Distribution Software built to grow the top line by widening reach, keeping products on shelf, and protecting margin.
Increase Market Coverage
Expand beat routes to penetrate untapped territories and grow active buyer networks.
Improve Product Availability
Prevent stock-outs by tracking inventory in real time across all retail stores.
Improve Scheme ROI
Onboard more retail outlets directly into your core distribution network with ease.
Improve Scheme ROI
Maximize trade promotion effectiveness by accurately tracking claims and discount redemptions.
Reduce Revenue Leakage
Eliminate operational waste, unauthorized discounts, and inventory discrepancies across distribution channels.
Accelerate Cash Flow
Streamline order-to-cash cycles to ensure faster payments and prompt invoice settlements.
PRIMARY AND SECONDARY SALES
See the whole channel, manufacturer to retailer
SALIO is the Sales and Distribution Software that connects both halves of the channel most tools leave disconnected—linking primary sales into the distributor with secondary sales out to the retailer.
Order & Management
Seamlessly process distributor orders and execute channel trade schemes.
Inventory Visibility
Track stock movements and availability levels across the distributor network in real time
Scheme Management
Track distributor targets, sales volumes, and performance scorecards in real time.
Performance Tracking
Evaluate individual distributor targets, volumes, and channel health scorecards.
Sales Tracking
Monitor actual stock movement from your distributors to retail outlets instantly.
Retail Coverage & Visibility
Expand your active outlet footprint with deep, store-level market placement data.
Retailer Engagement
Drive merchant loyalty and ordering consistency through direct-to-retailer communication.
Outlet Level Visibility
Drive consistent ordering and strong merchant loyalty via direct engagement.
DISTRIBUTOR PORTAL
A self-service portal for your distributor network
Give every distributor a connected self-service portal — so they place orders, raise claims, see inventory and track collections without a single phone call or email to your team.
Order Placement
Distributors place and track orders directly through the portal.
Claims
Raise, track and settle scheme and damage claims online.
Inventory
Real-time view of distributor stock and reconciliation.
Collections
View outstanding, payments and credit status.
Performance
Self-service scorecards on targets and achievement
Statements
Access distributor ledger and financial statements.
WHAT HAPPENS
Distributor Capabilities
Empower distributors with digital tools to streamline orders and inventory.
- Distributor Portal
- Order Processing
- Inventory Tracking
- Claims Management
- Credit Management
- Collection Tracking
THE RESULTS
SALIO Powered System
Empower your distribution network with a self-service app.
- Faster Order Processing
- Improved Distributor Engagement
- Better Inventory Visibility
- Reduced Claim & Reconciliation Delays
- Real-Time Secondary Sales Tracking
- Automated Scheme & Promotion Execution
Distributor Management System
DMS
Real-time visibility and control over the distributor network.
- Distributor portal
- Order processing
- Inventory tracking
- Claims management
- Credit management
- Collection tracking
Last-mile Retailer App
Distributor Portal
Empower your distribution network with a self-service app.
- Retailer Ordering
- Scheme Visibility
- Outstanding View
- Loyalty Programs
- Notifications
- Retailer Onboarding
Trade Promotion Management
TPM
Plan, execute, and settle targeted channel trade schemes.
- Trade Schemes
- Channel Incentives
- Distributor Schemes
- Retailer Schemes
- Claims Settlement
- Scheme ROI & Leakage
Sales Force Automation
SFA
Equip field teams with mobile-first productivity tools.
- Beat Planning
- Route Planning
- Attendance Management
- Geo-tagging
- Retail Visit Tracking
- Order Booking
- Collection Tracking
Capture Outlet Operations
Retail Execution
Win at the shelf with in-store visibility
- Structured Store Audits
- Merchandising Compliance
- Product Availability
- Retail Surveys
- Competitor Tracking
- Image Capture
Executive Overview
Analytics & Reporting
Custom & scheduled dashboards across the whole network
- Primary & Secondary Sales
- Distributor Performance
- Sales Team Performance
- Retail Coverage
- Collections
- Demand Forecast
DISTRIBUTOR MANAGEMENT SYSYTEM
Collaborate with your Distributor Network
Beyond the portal, DMS gives your team real-time visibility and control over the distributor network — orders, stock, claims, credit and collections, all reconciled in one place.
TRADE PROMOTION MANAGEMENT
Run Trade Schemes that Drive Sell-in and Sell-out
For FMCG brands, trade spend is a massive leakage point. SALIO’s FMCG Distribution Software plans, executes, and settles promotions end-to-end with complete ROI visibility.
Trade Schemes
Discounts, slabs and offers configured and applied in real time.
Channel Incentives
Incentive programs across the distribution channel.
Distributor Schemes
Scheme planning and execution at the distributor level.
Retailer Schemes
Outlet- and retailer-level promotions and offers.
Claims Settlement
Claim capture, validation and settlement against schemes.
Scheme ROI & Leakage
Effectiveness analysis, budget tracking and leakage control.
SALES FORCE AUTOMATION
Field sales productivity, built mobile-first
Equip field teams with a mobile SFA app that plans the day, tracks every visit, and books orders on the ground.
Beat Planning
Plan and optimize daily beats and coverage.
Route Planning
Optimize routes and territory coverage.
Attendance
Track field attendance and productivity.
Geo-tagging
Geo-tagged visits and location tracking.
Retail Visit Tracking
Monitor outlet visits and engagement.
Order Booking
On-field order capture in real time.
Collection Tracking
Track collections during field visits.
Mobile Application
Android/iOS app with offline sync.
RETAIL EXECUTION
Win at the shelf with in-store visibility
Capture what's actually happening in outlets — availability, merchandising, competitor activity — and turn it into market intelligence.
Store Audits
Structured in-store audit workflows.
Merchandising Compliance
Check planogram & compliance.
Product Availability
Track on-shelf availability and stock-outs.
Retail Surveys
Run outlet surveys and feedback capture.
Competitor Tracking
Capture competitor pricing and activity.
Image Capture
Photo capture for shelf and display proof.
RETAILER SELF-SERVICE
Reach the last mile with a retailer app
A self-service app that lets outlets order directly, see schemes, track dues and earn loyalty. That's the differentiator at the far end of the channel.
01
Retailer Ordering
Direct self-service order placement from the outlet.
02
Scheme Visibility
Retailers see applicable schemes and offers in real time.
03
Outstanding View
Visibility of dues, credit and payment status.
04
Loyalty Programs
Points, rewards and loyalty engagement for retailers.
05
Notifications
Order, scheme and delivery notifications to outlets.
06
Retailer Onboarding
Digital onboarding and segmentation of retailers.
ORDER-TO-CASH
From order booked to cash collected
SALIO carries the channel all the way through the order-to-cash cycle — not just sales visibility, but dispatch, delivery, collections and outstanding, built for Indian distribution realities.
Order Booking
PHASE 1
Dispatch
PHASE 2
Delivery
PHASE 3
Invoicing
PHASE 4
Collections
PHASE 5
Outstanding
PHASE 6
DEMAND & SALES PLANNING
Plan Demand, Targets and Replenishment
Turn primary and secondary sales history into structured planning — territory plans, sales targets and replenishment signals across the network.
Territory Planning
Plan coverage, beats and targets by territory.
Sales Target Planning
Set and cascade sales targets across teams and channels.
Inventory Replenishment
Replenishment signals based on sales and stock movement.
Demand Planning Insights
Sales trends, seasonality and demand-planning analytics.
ANALYTICS & BUSINESS INTELLIGENCE
Executive dashboards across the whole network
One analytics layer spanning primary and secondary sales, distributors, teams, retail coverage and collections.
Primary
Sales
Secondary
Sales
Distributor
Performance
Sales Team
Performance
Retail
Coverage
Collections
Data
Demand
Forecast
Custom &
Scheduled
The Challenge in Retail Supply Chain
Sales and distribution data lives in fragmented systems, secondary sales are invisible, retail execution is untracked, and decisions are made on stale reports.
No Distributor Visibility
Secondary Sales Blind Spots
Retail Stock-outs
Low Field Productivity
Poor Demand Forecasting
Delayed Collections
Manual Reporting
Fragmented Systems
Order & Scheme Management
Seamlessly process distributor orders and execute channel trade schemes.
Inventory Visibility
Track stock movements and availability levels across the distributor network in real time
Performance Tracking
Evaluate individual distributor targets, volumes, and channel health scorecards.
Sales Tracking
Monitor actual stock movement from your distributors to retail outlets instantly.
Retail Coverage & Visibility
Expand your active outlet footprint with deep, store-level market placement data.
Retailer Engagement
Drive merchant loyalty and ordering consistency through direct-to-retailer communication.
Faster order-to-cash
Instantly push field-booked orders to fulfillment to eliminate processing delays. Shrink lead times and free up working capital across the channel.
Reduced outstanding
Track pending invoices and automate credit alerts to manage channel dues. Prevent payment delays with real-time collection visibility.
Fewer billing errors
Sync live trade schemes and inventory to stop invoice discrepancies. Ensure absolute accuracy from on-field booking to final dispatch.
Territory & Target Planning
Plan coverage, beats and targets by territory. Set and cascade sales targets across teams and channels.
Inventory Replenishment
Replenishment signals based on sales and stock movement.
Demand Planning Insights
Sales trends, seasonality and demand-planning analytics.
Expand Market & Retail Reach
Widen your distribution network and improve retail coverage to capture new territory growth.
Maximize Product Availability
Eliminate stock-outs and keep your products consistently on the retail shelf to protect sales volume.
Optimize Scheme ROI & Margins
Maximize trade spend effectiveness and stop revenue leakage across your entire channel network.
Gen AI Enabled Lease Managment for High Performance Outcomes
Drive Connected Intelligence and Operational Efficiency
ezGuider AI for Sales & Distribution
Turn Data into Foresight
Real-time visibility is only the first step; predicting what comes next drives growth. Operating as an enterprise AI Sales Intelligence Platform, ezGuider AI powers every layer of SALIO to turn distribution data into strategic advantage.
To maximize field efficiency, the platform dynamically optimizes beat routes and territory allocations, ensuring optimal market coverage and higher outlet visit.
Predictive Insights: Accurately forecast demand and identify micro-trends across retail and distributor channels before stock-outs happen.
Smart Execution: Dynamically optimize field beats and sales territories to increase rep productivity and maximize high-value store coverage.
Revenue Security: Flag credit risks and payment delays instantly through automated collection alerts, securing working capital across the network.
Predictive Demand Forecasting
Anticipate future product demand cycles based on seasonal velocities to protect stock availability.
Smart Outlet Recommendations
Guide field sales agents directly to the highest-opportunity retail outlets during their daily beats.
Distributor Risk Scoring
Proactively identify, score, and flag underperforming or logistically bottlenecked distributors.
Beat Optimization
Design efficient daily field routes to maximize store/outlet visits daily.
Territory Optimization
Balance sales regions strategically to ensure maximum market coverage efficiency.
Predictive Trend Analysis
Turn field observation data and sales velocities into actionable macro market intelligence reports.
Collection Risk Alerts
Receive real-time warnings on delayed payments to prevent revenue loss.
Governance, Risk & Compliance
- Audit Trail (who did what, when)
- Role-Based Access Control (RBAC)
- Policy & Approval Compliance
- Scheme governance & control
- Financial and transaction auditability
Reporting & Analytics Layer
- Custom Report Builder
- Scheduled Reports (Email / Export)
- Sales KPI Dashboards (Sales Head / CFO views)
- Distributor Performance Analytics
- Drill-down analytics (Region / Product / Channel)
Mobility
- Mobile App (Android / iOS)
- Field Sales Order Booking
- Geo-tagged visits & tracking
- On-the-go approvals
- Offline mode with sync
Workflow & Automation Engine
- Configurable Workflow Engine (No-code / Low-code)
- Approval Matrix (DOA)
- Rule-based Automation
- Scheme auto-application
- Exception handling workflows
Multi-Entity / Multi-Channel Support
- Multi-company
- Multi-distributor network
- Multi-location
- Multi-channel (Distributor / Retail / Direct)
- Multi-currency (for global operations)
Data & Security Layer
- Data Encryption (at rest & in transit)
- Backup & Disaster Recovery (DR)
- Data Residency (India / Global)
- Access Logs & Monitoring
Integration Layer
- Webhook support
- Event-based integration
- Middleware compatibility
- ERP & finance integration
Core ERP Integration
Industry Focus
Where SALIO delivers
FMCG / CPG
Manage large distributor and retailer networks
Pharmaceutical
Improve stock visibility and field force productivity.
Electrical & Electronics
Optimize distribution and retail execution.
Consumer Durables
Track dealer sales and inventory movement.
Building Materials
Manage channel sales and distributor performance.
Automotive Aftermarket
Manage dealer and retailer engagement.
EXPERIENCE SALIO IN REAL
See it in the platform
Unified primary-to-retail workflows captured in one intelligent interface. Gain total visibility and control across your entire channel with next-generation Sales and Distribution Software.
Why SALIO
Unified vs Fragmented
One platform for DMS + SFA + Orders + Schemes vs multiple disconnected tools.
Advanced Intelligence
Interconnected primary and secondary sales monitoring instead of basic tracking.
Real-Time Analytics
Instant ops dashboards and live channel data instead of slow, manual reports.
Complete RTM Visibility
Full route-to-market tracking across the ecosystem instead of just distributor data.
Enterprise Integration
Seamless data flows syncing field operations straight to core enterprise ERP stacks.
AI Recommendations
Predictive modeling pointing to revenue opportunities instead of reactive choices.
15–25%
Increase in sales productivity
20–30%
Reduction in order processing time
100%
Visibility into distribution network
↑ ROI
Improved scheme ROI, reduced leakage
Built for Modern Enterprise Procurement
Connect sales, distribution and finance data with your enterprise stack via API and SFTP.
API-First Architecture
Cloud & Hybrid Deployment
Secure Enterprise Framework
Scalable Microservices
SLA-backed uptime
Backup & DR
AI-Ready Platform
Enterprise Workflow Engine
Role-Based Access Controls
Single/Multi Tenant
AMS Support
Implementation & Training
Why are companies switching to ezAtlas?
Evaluate and experience the real difference
STATUS QUO
Traditional DMS & SFA Solutions
Separate, Fragmented and Reactive
- Data split across separate, disconnected legacy modules.
- Siloed reporting hides secondary and primary channel performance.
- Tracking lags weeks behind due to spreadsheet dependencies.
- Manual onboarding workflows delay partner network setup speeds.
- Delayed inventory updates cause frequent retail stock-outs.
- Outstanding billing metrics require slow offline verification.
- Rigid paper-based beats restrict active field force productivity.
- Unmonitored channel promotion spends cause severe margin erosion.
- Disconnected claim tracking workflows create auditing bottlenecks.
BEST ROUTE-TO-MARKET PLATFORM IN INDIA
ezAtlas SALIO
Unified Channel Execution is the Right Answer
- Connect SFA and DMS within a single environment.
- Map manufacturer volume out to retailers seamlessly.
- Capture secondary sell-out data from fields instantaneously.
- Capture secondary sell-out data from fields instantaneously.
- Configure digital hierarchies to map distributor networks immediately.
- Live dashboards supply instant transparency over partner stock.
- Continuous balance monitoring tracks active collection aging.
- Dynamic optimization engines generate high-yield smart beats daily.
- Automated trade scheme validation safeguards profit boundaries.
- Instant validation engines accelerate claim settlements.
Transform Your Sales & Distribution with SALIO
Bring distributors, sales teams, and revenue operations into one unified platform.