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Home SALIO (DMS+SFA) Trade Promotion Management Software (TPM) | SALIO

AI-Powered Trade Promotion Management Software

TPM

Unified trade promotion software eliminating channel spend leakage end to end.

Plan, execute and settle trade promotions end to end — trade schemes, channel and retailer incentives, claims settlement and scheme ROI, with the visibility to stop trade-spend leakage.

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Overview

What is TPM

SALIO TPM is the trade promotion management software that governs one of the largest and leakiest line items in FMCG and distribution — trade spend. It plans, executes, validates and settles promotions across the channel, on one platform.

Configure trade schemes, channel and distributor incentives, and retailer-level offers; apply them automatically at order and invoice; capture and validate claims; and settle them with a full audit trail. Crucially, TPM measures effectiveness, tracking scheme ROI and surfacing leakage so spend actually drives sales.

Because TPM is part of SALIO, schemes apply across DMS orders, distributor portal, SFA and retail execution, so a promotion runs consistently from sell-in to the shelf, and claims reconcile against real transactions.

Key Capabilities

  • Trade Schemes

    Configure discounts, slabs, bundles and offers, applied automatically in real time.

  • Channel Incentives

    Design and run incentive programs across the distribution channel.

  • Distributor Schemes

    Plan and execute schemes at the distributor level with budget control.

  • Retailer Schemes

    Outlet- and retailer-level promotions, offers and slabs.

  • Claims Capture & Validation

    Capture claims and validate against scheme rules and real transactions.

  • Claims Settlement

    Approve and settle claims with a complete, defensible audit trail.

  • Budget & Accruals

    Track scheme budgets, commitments and accruals across the period.

  • Scheme ROI & Leakage

    Measure effectiveness, surface leakage and compare scheme performance.

Core Functional Scope

  • Configure volume slab discounts.
  • Deploy promotional bundle offers.
  • Execute distributor budget incentives.
  • Distribute localized retailer programs.
  • Enforce automated checkout calculations.

Leakage & Settle Governance

  • Capture multi-channel claim records.
  • Validate claims against data.
  • Prevent inflated duplicate claims.
  • Track period accrued budgets.
  • Secure auditable financial settlements.

Retailer-Level Execution

  • Deploy outlet-specific target programs.
  • Execute retailer specialized discounts.
  • Track physical stock consumption.
  • Manage localized regional parameters.
  • Harmonize multi-tier payout data.

Period Budget Accounting

  • Track period campaign commitments.
  • Monitor real-world balance drawdowns.
  • Forecast promotional funding liabilities.
  • Isolate regional cost center over-spends.
  • Log automated budget allocations.

Platform Differentiators

  • Schemes Run Sell-In to Shelf

    Promotions apply consistently across your entire channel ecosystem.

  • Claims Against Real Data

    Automated validation rules eliminate inflated or duplicate submissions.

  • ROI & Leakage Visibility

    Dashboards pinpoint exactly where promotional budgets leak capital.

Business Outcomes

  • Improved scheme ROI
  • Reduced trade-spend leakage
  • Faster claim settlement
  • 100% Scheme & claim audit trail

Use Cases

FMCG

High trade-spend categories with complex multi-tier schemes and claims.

Consumer Durables

Dealer and channel incentive programs with ROI tracking.

Pharmaceutical

Channel schemes with compliant, audit-ready claim settlement.

Building Materials

Distributor and influencer schemes across regions.

Electrical & Electronics

Channel and retailer promotions with leakage control.

Automotive Aftermarket

Dealer incentive and scheme management.

Powered by ezGuider AI

ezGuider AI provides a continuous intelligence layer across your trade programs to automatically catch scheme setup errors, flag duplicate claim transactions, and predict real-world return on promotional spend metrics.

  • Catch structural scheme anomalies.
  • Flag fraudulent claim submissions.
  • Deliver promotional effectiveness charts.
  • Trigger active over-spend alerts.
  • Recommend optimized campaign designs.

Trade Promotion Management Workflow

Seamlessly map promotional design straight to verified channel ROI.

TPM Workflow

Seamlessly map promotional design straight to verified channel ROI.​

Stop trade-spend leakage with SALIO

Plan, settle, and optimize your channel promotions on one single, auditable architecture.

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