Trade Promotion Management
TPM
Unified trade promotion software eliminating channel spend leakage end to end.
Plan, execute, and settle trade promotions end to end, governing complex multi-tier distributor schemes, channel incentives, and retailer claims on one centralized platform to eliminate trade-spend leakage across markets.
Overview
What is TPM
SALIO TPM is trade promotion management software that plans, executes, and settles promotional schemes across distribution channels, automatically validating multi-tier payouts against real sales transactions to eliminate trade-spend leakage.
Core Functional Scope
- Configure volume slab discounts.
- Deploy promotional bundle offers.
- Execute distributor budget incentives.
- Distribute localized retailer programs.
- Enforce automated checkout calculations.
Leakage & Settle Governance
- Capture multi-channel claim records.
- Validate claims against data.
- Prevent inflated duplicate claims.
- Track period accrued budgets.
- Secure auditable financial settlements.
Retailer-Level Execution
- Deploy outlet-specific target programs.
- Execute retailer specialized discounts.
- Track physical stock consumption.
- Manage localized regional parameters.
- Harmonize multi-tier payout data.
Period Budget Accounting
- Track period campaign commitments.
- Monitor real-world balance drawdowns.
- Forecast promotional funding liabilities.
- Isolate regional cost center over-spends.
- Log automated budget allocations.
Platform Differentiators
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Schemes Run Sell-In to Shelf
Promotions apply consistently across your entire channel ecosystem.
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Claims Against Real Data
Automated validation rules eliminate inflated or duplicate submissions.
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ROI & Leakage Visibility
Dashboards pinpoint exactly where promotional budgets leak capital.
Business Outcomes
- Improved scheme ROI
- Reduced trade-spend leakage
- Faster claim settlement
- 100% Scheme & claim audit trail
Use Cases
FMCG
Pharma
Industries
Powered by ezGuider AI
ezGuider AI provides a continuous intelligence layer across your trade programs to automatically catch scheme setup errors, flag duplicate claim transactions, and predict real-world return on promotional spend metrics.
- Catch structural scheme anomalies.
- Flag fraudulent claim submissions.
- Deliver promotional effectiveness charts.
- Trigger active over-spend alerts.
- Recommend optimized campaign designs.
Trade Promotion Management Workflow
Seamlessly map promotional design straight to verified channel ROI.
DMS Workflow
Seamlessly map promotional design straight to verified channel ROI.
Stop trade-spend leakage with SALIO
Plan, settle, and optimize your channel promotions on one single, auditable architecture.